Heather Moore is the highly prolific creative behind Skinny laMinx, the ultra graphic and retro-inspired home goods label that we carry here at Heath. We’re huge fans of her designs, as they always manage to strike the perfect balance of simplicity, whimsy, and refinement, which is no small feat. Needless to say, we find it incredible that she admits to having no formal art or design training. It’s a natural talent that we find super inspiring (if not enviable!). Heather tells us about her creative process below, and shares her inspirations on our shared Pinterest board all week long as part of our Heath 10 celebration.
How do you describe what you do?
I love to draw, and to make papercuts - many of which turn into fabric designs, and also into stationery designs. I design lots of things for my homeware label, Skinny laMinx. I first started with screenprinted tea towels and pillows, and then branched out into running metres of fabrics, which my team makes up into products like cushions, table runners and bags. We sell fabrics and products from our Cape Town storefront & studio, in the Skinny laMinx online shops, and to wholesale customers worldwide - like Heath Ceramics!
Your creative process when starting a new project is…
Just as you can see more stars in the Milky Way when you look off to one side, I tend to follow this approach in my work. If I approach a design or illustration project face on, I tend to overthink things, but if I can fool myself into thinking that I’m just messing around and enjoying the process without being invested in the results, I have more fun, and my work turns out better. And now that I’ve realised this about myself, I just have to keep pretending I don’t know what I’m up to. :)
We’ve been looking back on our past ten years at Heath, identifying turning points for our company’s history. Any particular people, places, objects, or moments in time that were particularly formative to how you perceive design?
I have no training in art or design, so I’m constantly learning about how to approach the design process, no matter whether I’m working with an architect on renovating our kitchen, or visiting an extraordinary exhibition or building. My husband and I just returned from Japan after two weeks, and I’ve no doubt this is going to be hugely influential on my perception of design.
We’re so glad you are a fan of our Heath pieces. Do you have a favorite?
I love the stacking mugs. We have a pair, and I always find it satisfying to find just the right angle for handles of the stacked mugs.
Photos 1, 3, 4 courtesy Heather Moore. Photo 2 courtesy Jeffery Cross.